I turn scattered stories and siloed teams into systems that ship. For 15+ years, I’ve led at the intersection of brand, product marketing, and design—helping SaaS and Fintech companies sharpen their message, elevate their experience, and move faster with more clarity.
Now? I’m looking to partner with mission-aligned teams who care about taste, tempo, and impact. Let's build something great together.
At Versapay, I most recently served as VP of Design. Over four years, I led teams across brand, product marketing, product design, content, and communications. I drove a full rebrand and category platform redesign, built a React-based atomic design system from the ground up, and partnered closely with product and marketing to launch new positioning, GTM campaigns, and AI experience principles. The result? A faster-moving org, a unified experience, and demonstrable growth.
Led brand and product marketing at Keap (formerly Infusionsoft), where I helped reposition the company for a new segment with a rename and rebrand, overhauled our positioning to zero in on high-growth entrepreneurs, doubled our free trial wins, and launched the “Quiet the Doubters” campaign—earning 3M+ views and reestablishing emotional relevance with small business owners.
If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.
