At Versapay, I most recently served as VP of Design. Over four years, I led teams across brand, product marketing, product design, content, and communications. I drove a full rebrand and category platform redesign, built a React-based atomic design system from the ground up, and partnered closely with product and marketing to launch new positioning, GTM campaigns, and AI experience principles. The result? A faster-moving org, a unified experience, and demonstrable growth.

Led brand and product marketing at Keap (formerly Infusionsoft), where I helped reposition the company for a new segment with a rename and rebrand, overhauled our positioning to zero in on high-growth entrepreneurs, doubled our free trial wins, and launched the “Quiet the Doubters” campaign—earning 3M+ views and reestablishing emotional relevance with small business owners.

Led digital practice at firm and served as creative director on various accounts. Clients included University of Washington, BECU, Portland State University, Allen Institute, and Glosten.

Managed day-to-day operations and digital practice for agency. Clients included Microsoft, Seattle Seahawks, Caffe Vita, and start ups.