Design is a way of thinking, not just a thing you make. For more than 15 years, I’ve built it into a business capability — through systems that scale, craft that earns trust, and judgment that AI accelerates but can’t replace.

But you don’t have to take my word for it. See what others say about working with me.

At McAfee, I serve as Sr. Director of UX, leading a team of 25 across product design, content design, and user research. I’m focused on breaking down silos, building an agile organization that moves in lockstep with product and engineering, and raising the bar on craft and consistency across a complex product ecosystem.

Before that, I served as VP of Design at Versapay. Over four years, I led teams across brand, product marketing, product design, content, and communications. I drove a full rebrand and category platform redesign, built a React-based atomic design system from the ground up, and partnered closely with product and marketing to launch new positioning, GTM campaigns, and AI experience principles. The result? A faster-moving org, a unified experience, and demonstrable growth.

Before Versapay, I led brand and product marketing at Keap (formerly Infusionsoft), where I helped reposition the company for a new segment with a rename and rebrand, overhauled our positioning to zero in on high-growth entrepreneurs, doubled our free trial wins, and launched the “Quiet the Doubters” campaign—earning 3M+ views and reestablishing emotional relevance with small business owners.

Before Keap, I co-founded Belief, an award-winning creative agency and then led brand experience at Phinney Bischoff, an award-winning branding firm. I served as a content leader for a global non-profit that had web properties with an excess of 10 million visitors per year. And I worked with clients to write and edit over 20 books, including two New York Times bestsellers. (I also called the shots as a barista ☕️).

Let’s build something you’re proud to put your name on.

Photo by David Blakeman