I turn scattered stories and siloed teams into systems that ship.

For 15+ years, I’ve led at the intersection of brand, product marketing, and design—helping SaaS and Fintech companies sharpen their message, elevate their experience, and move faster with more clarity.

But you don't have to take my word for it. See what others say about working with me.

At Versapay, I most recently served as VP of Design. Over four years, I led teams across brand, product marketing, product design, content, and communications. I drove a full rebrand and category platform redesign, built a React-based atomic design system from the ground up, and partnered closely with product and marketing to launch new positioning, GTM campaigns, and AI experience principles. The result? A faster-moving org, a unified experience, and demonstrable growth.

Before that, I led brand and product marketing at Keap (formerly Infusionsoft), where I helped reposition the company for a new segment with a rename and rebrand, overhauled our positioning to zero in on high-growth entrepreneurs, doubled our free trial wins, and launched the “Quiet the Doubters” campaign—earning 3M+ views and reestablishing emotional relevance with small business owners.

Before Keap, I co-founded Belief, an award-winning creative agency and then led brand experience at Phinney Bischoff, an award-winning branding firm. I served as a content leader for a global non-profit that had web properties with an excess of 10 million visitors per year. And I worked with clients to write and edit over 20 books, including two New York Times bestsellers. (I also called the shots as a barista ☕️).

Now? I’m looking to partner with mission-aligned teams who care about taste, tempo, and impact.

Let’s build something you’re proud to put your name on.

Photo by David Blakeman