When I joined Versapay in 2021, we were struggling to get the value of our AR automation platform across to finance leaders who were used to working with paper checks and invoices. We worked with ThinkMojo to build a cornerstone explainer video that was then leveraged for years to come across multiple marketing and sales touchpoints.

Results

• Contributed to record in-person leads at event booths
• Drove 10,000+ unique pageviews to landing page
• Proved Versapay’s value to several customer types
• Helped launch new product category—Collaborative Accounts Receivable (C-AR)

My role

VP of Brand and Content

Team

Agency partner: Thinkmojo

Stephanie Haworth, Creative Director

Barbara Hernandez-Taylor, Sr. Manager of Product Marketing

Joe Crawford, Sr. Copywriter