A few months ago I had the chance to be on the Small Biz Buzz podcast to talk about what makes a great brand.

We talked about:

• How to differentiate in a crisis like COVID-19
• What a brand is and how you build a great one
• How you scale a brand over time so it evolves appropriately with both your purpose and your budget
• Why I didn’t mind paying $30 for Mulan
• My love for Sonos
• Rich Roll and being genuine if you’re building a personal brand
• Also, why personal brands kind of freak me out a bit
• How I landed an interview with The New York Times
• Why no one wants to hear you talk about unprecedented times any more
• A bit on pricing strategies and promotions
• And more…