May 7th, 2010 § 1
This is a great video on the latest numbers behind Social Media. If you’re in any kind of communications or marketing position, the information here is not only valuable but will also change the way you do your job in next five years. The biggest change I see coming: More subversive campaigns that infiltrate your daily online interactions in subtle and subconscious ways. Check it out:
Your thoughts?
October 26th, 2009 § 3
Recently Miley Cyrus made a headline splash by declaring that she was quitting Twitter. “I stopped living for moments and started living for people,” she said (Of course a few pics of you in your skivvies might influence your decision to get off the interwebs too). She then lost all possible credibility on the topic by making a hideous rap song and posting it on YouTube.
But let’s not forget that Miley is seventeen years old (I kind of choked on my coffee when I realized she was born my freshman year of high school). So, she’s allowed to make a fool of herself more often than not. That’s what teenagers do – fortunately, and unfortunately for Miley, most teenagers don’t have their lives in the limelight a majority of time. But teenagers also have little moments of wisdom that we’d be wise to heed, and I think Miley might be on to something here. When she says she’s living for people, she of course meant her followers.
I understand where she’s coming from. I’ve found myself more concerned about providing content for others than enjoying life and its moments. I’ve been sucked in to the Real-Time Web, where every moment is an opportunity to be catalogued and disseminated to a waiting audience (kind of like right now).
I came across an excellent article by Paul Carr on this concept of the Real-Time Web. We’d all be wise to ponder the implications of Carr’s words. Here’s a quote I found especially poignant:
“And that’s when the real-time web – for all the attention it’s getting right now – starts to look less like a brave new world, and more like the path to a hideous dystopia. A world where our reaction to any event, no matter how serious, is influenced, not by what’s right, but by how it will play with our micro-audience. An audience that, thanks to Google and Microsoft’s wholehearted support of the real-time web, is about to get even bigger and more tempting.”
You can read the whole article here.
[Picture courtesy of Come Back on The Radar]