thejakers

This is the second post in a series on doing ministry in a post-Christian, digital society. In the first post, I explored what I perceive to be a cultural shift from post-modernism to what I defined as digitalism. Here I want to lay the foundation to explore some of the ecclesiological implications of the Internet.

You Have No Idea

Seems you can’t go anywhere today without running into some conversation, blog post, or story about how such and such church is integrating the Internet into their ministry. The rise of social media and the popularity of such platforms like Facebook and Twitter, have heightened the sense within the Church at large that we must figure out what our online strategy is. Some people doing great pioneering work in this realm are John Saddington and his site Church Crunch, Kem Meyers, Tony Steward, the good folks over at Church Marketing Sucks, Drew Goodmanson, Church Communications Pro,  Tim Schraeder, and many more.

I say it’s pioneering work because, though it doesn’t seem like it, the Internet as a daily and vital component of our lives is really only about a decade old. And we really have NO IDEA what it’s doing to us, our society, our children, and our ministries. Yet, we’ve (society at large) embraced it wholeheartedly as not only a norm, but also as a great advancement in human society and interaction. Perhaps this is because, as I alluded to in my last post, it appeals to our ego in a way no other medium has.

I can think of no other major shift in human interaction and thought that has been so completely, quickly, and docilely embraced than the rise of the digital age.

I can think of no other major shift in human interaction and thought that has been so completely, quickly, and docilely embraced than the rise of the digital age.

I am Ego

As I sit in my office with my headphones on, having spent the last three hours staring at computer screen, I am completely isolated in my world and thoughts, yet I am also connected to more people than ever in my life through Twitter and Facebook – at the same time. But the important component is that I have the power to engage or not engage. I create the reality of my relationships and the context in which they are acceptable to me. And others do likewise.

Of course I don’t have this luxury when my fellow office mates tap me on the shoulder. In those moments I don’t have complete control – at least not without looking like a total jerk. The rules – the norms – of physical community dictate that I should interact with my community, even when I don’t feel like it. And it has been that way since the dawn of human society.

Not so anymore. As a digitalist, I can be a hermit and connected. Picking and choosing which interactions best suit my ego and my desires. It is pure, white-hot consumerism.

When Fools Rush In

My fear is that as the Church we are being swept up in this NEW cultural shift without engaging it correctly. Too often our online strategy is not a strategy at all but a blatant and often poor imitation of the way the world and businesses use the online medium – as a subjection of authority to the individual. Marketers often talk of this great shift from one-way interactions between businesses and corporations and their customers. A new day has dawned. Your customer is in charge, and you must engage them in conversation. The consumer has always dictated product in a sense, but only in so much as the producers made it available. Now it is the consumer that drives everything.

Our job as a church is to create disciples and equip the saints to do the work of the ministry. How do we do that effectively when we’ve never met our people face to face? Is it possible?

Consumerism is not a new problem for the church, especially in America. But I fear the rise of digitalism will make it much more so – and that we will gladly embrace it in the name of going where the people go, without ever actually going to them.

Here are hard and honest questions we should ask ourselves:

• Are we doing online ministry and online campuses because they further the Gospel or because people want them?
• Is our online strategy full of practical implications but lacking theological ones?
• Have we critically examined what implications for the shift to online community are for Gospel formed community?

My inclination is that you have answers to these questions, and I’m not the first to ask them. I’m interested in the answers you’ve come up with.

My next and last post in this series will deal with my thoughts on how we balance the Biblical conception of Christian community with the prevailing culture of the digitalists. Until then, I’d value your feedback on my thoughts here – and your ideas for a path forward.

In case you missed it, here is a great video released last week on the rise of the Internet, called “Did You Know 4.0″.

The statistics in the video are startling for sure. But they confirm what we intuitively already know – as a culture, we’re completely overloaded with information, especially the younger up-and-coming generation.

As the communications director at a church that has a average age of 26 or so, I’ve been thinking a lot lately about the challenges that the Internet creates for us – and the Church at large – in terms of engaging people with the gospel. I’m going to be sharing here some of my thoughts on the subject over a few posts.

In this post I want to discuss why I think the Internet, and specifically social media, is ushering a fresh and new challenge for the church that I don’t think we’ve fully articulated, and that I’m not sure we are adequately prepared to engage. To be clear, I’m figuring out my thoughts on this as I go, and hope to open a healthy dialogue on this topic. Input from you will be much valued.

Post-Modernism is Dying

If you’re like me, much of your ministry training in terms of apologetics has been focused on contextualizing the Gospel for a post-modern mindset. And while this is important, I’ve got this sneaking suspicion that we’re fighting a battle that has already been lost in some respects. While we decry post-moderns, the reality is that the world has pretty much wholesale accepted this philosophy, which has been moving full force since the 1960’s. My concern is that as a church we may be fighting old battles and not seeing the new threats on the horizon.

I’ve been thinking that post-modernism is dying. It’s on it’s last legs. Taking its place is what I’ll call Digitalism. Whereas Post-Modernism (in simplified terms) was the subjection of truth to cultural context, Digitalism is the subjection of truth to personal context.

In a post-modern world, there was still some semblance of universal truth, granted it was solely within the realm of culture. But the reality was that you were still held accountable to the truth by those whom you interacted with within your culture. The reality of day-to-day interactions necessitated that people would call you on your crap and bring you in line with cultural truth. Why? Because whether you liked it or not, you were forced to be exposed to people of varying opinions, and more often than not, the majority opinion – public truth – was still upheld, and you were expected to adhere to it.

Whereas Post-Modernism was the subjection of truth to cultural context, Digitalism is the subjection of truth to personal context.

In the world of Digitalism, we are no longer forced to interact with those who disagree with us. Through our various Internet interactions, especially our social media platforms, we can easily delete friends from our lives who would dare to question our version of reality – our personal truth. For the Digitalists, the ego is supreme. Truth is derived completely from within, all reality is subjectified to personal taste, preference, and experience – and most importantly, only those who carry the same truth, or who are willing to not question that truth, are sought out to become part of community. Digitalists are creating worlds within worlds. Worlds that are not bounded geographically, but instead ideologically.

So my question is: How Does the Church Engage the Digitalists?

Part two of this series will explore some of my thoughts on what we are doing right and what I think we might do better to engage this cultural shift in its early stages. But in the meantime, I’d be very curious to hear your thoughts.

1. Do you believe that post-modernism is dying? If so, what are your thoughts on the concept of digitalism I’ve presented here?

2. What do you see as the important strategies we need to employ as the church to engage the Digitalists?